Modern Marketing for Pharmacies
Grow and develop your business with Modern Marketing for Pharmacies - a modular framework for local pharmacies in the DACH region.
Your Marketing Journey
We assume that your business and marketing as a pharmacy started out with a name and logo. Over time, you’ve added a website or an online shop, a Google Business account, and now you’re also active on Social Media — just to simplify it.*
The Process
Each step built on past efforts—done manually, over time, without in-house marketing and alongside your core work.
Your Goals
You do all this to ultimately drive revenue by bringing traffic to your store and website.
* We’re aware that you might also do print ads, publish local catalogues, support local sports teams, maintain a presence on other social media channels, or even run paid ads from time to time.
New Challenges
You're now facing new challenges: bureaucracy, recruiting and a hungry competition.
Online pharmacies are backed by enormous budgets and professional marketing infrastructure. They already claim more than 21% of OTC revenues in Germany, targeting customers all over Germany through large-scale online campaigns. It's a hand full of vendors and Günther Jauch versus 18,000 local pharmacies.
Their focus on a convenient online shopping experience is slowly changing your customers’ behaviour and perspective on the role and importance of local pharmacies and their capabilities.
Online pharmacies claim more than 21% of OTC revenues in Germany (2024)*
*Source: ABDA – Bundesvereinigung Deutscher Apothekerverbände e. V. (2024): Die Apotheke: Zahlen, Daten, Fakten 2024. Berlin: ABDA, Mai 2024.
More than 20,000 local pharmacies in the DACH-Region
These developments open up the opportunity for you to apply similar methods to grow your business.
The Forefront of our Healthcare System
We believe your services and success as a pharmacy play a crucial role in our healthcare system. Trust, personal advice, and the human touch simply can't be digitized.
Customers need to be aware that your role as a pharmacy is essential. Imagine you could transport that message and your services via one system.
Build, organise, and manage all your marketing outlets — including high-quality content — with a system specifically designed for your marketing needs.
Think of interconnected marketing modules for local pharmacies – customisable, individual elements that work together seamlessly.
Branding
Build brand guidelines that emphasize your values and ensure consistent communication over time.
Digital Marketing
From your website to SEO and Google Business – give your customers a state-of-the-art online experience.
Advertising
Products, services, and more – communicate anything on demand to your potential customers.
Social Media
Use our ideas and strategy to grow your social media reach – backed by high-quality content.
Content Production
We create content for all your channels – crafted by designers, creators and scientists to engage your audience and deliver real value. Our focus is on showcasing your services, your people, and your expertise.
All of this will be
Customised based on your pharmacy’s existing brand guidelines
A state-of-the-art marketing toolbox used by online pharmacies
Provided by designers and scientists
Delivered in a step-by-step process matching your timeline
Affordable
Our Motivation
For many personal reasons, we deeply care about local pharmacies and blend this with a background in life sciences. Red Elephant also specializes in life science, health, and tech-oriented marketing solutions.
Our main focus is connecting marketing efforts with business success. But more importantly, we actively want to help you achieve your (business) goals.
Drive more traffic to your pharmacy and website
Generate more revenue and grow your business
Highlight your expertise and personal advice
Communicate with your customers — professionally and personally
The Next Step
Get the Presentation
We are aware that there is no “one-size-fits-all” solution. Therefore, we’d like to walk you through a detailed presentation personally. You will see use cases of the framework in action and understand how it could help you grow your business.
Simply fill out the form below, and we’ll find a time together to walk you through Modern Marketing for Pharmacies online (i.e., via a video call or in person).